PRESERVING HERITAGE:

Luxury Perfume packaging

Unique and limited luxury perfume packaging design

University assignment,
BAU, Centre Universitari d’Arts i Disseny

Services:
Creative Direction
Packaging Design
Poster Design

Industry:
Fragrance and Perfumes
Beauty
Lifestyle

The Challenge

Myrurgia was founded in 1916 in Barcelona and known internationally for its perfumes and beauty products with an impeccable modernist and art deco heritage. The brand was acquired by PUIG perfume company in 2000 and some fragrances were found hidden in the basement of Myrurgia’s historic building.

The challenge was to reintroduce this forgotten masterpiece through a limited-edition release, balancing its luxurious heritage with a modern presentation. Puig required a design that would honor the brand’s legacy while elevating the exclusivity of this rare collection, limited to just 300 items.

The outcome

The concept reimagines the perfume bottle as a time capsule with high artistic value, reflecting the dual legacy of Myrurgia’s founder, Esteve Monegal i Prat, as both a perfumer and sculptor. The art piece is created by renowned Catalan ceramist Joan Serra, blending heritage and artistry.

Luxury brand identity - Perfume Packaging design project featuring art deco-inspired typography, heritage textures, and luxury fashion imagery
Art deco style luxury perfume packaging design - Concept development for perfume packaging design inspired by art deco aesthetics and ceramic artistry, featuring heritage textures and visual narrative
Luxury perfume packaging moodboard - brand identity - featuring refined textures, color palette, material references, and art deco visual inspiration
Luxury perfume packaging moodboard
Luxury pop-up store display showcasing perfume packaging design and promotional poster for limited-edition fragrance launch by Myrurgia
Diagram showing perfume packaging mechanism with perfume bottle placed inside sculptural ceramic piece, highlighting innovative product design concept
Mechanism
Perspective view of luxury perfume packaging design highlighting sculptural form, material depth, and premium finishes for limited-edition fragrance
Perspective view
Promotional poster design for luxury fragrance showcasing perfume packaging and branding for Eau de Parfum for Him & Her - packaging advertisement
Product branding photoshoot set - Custom-designed scene for perfume branding created in Photoshop, showcasing minimalist geometry and premium visual direction
Photoshop-rendered product branding layout for fragrance packaging design featuring abstract light, layers, and shadow composition
Luxury fragrance branding visual created in Photoshop, presenting modern geometry and artistic mood for product storytelling

The product branding “photoshoots” featured a custom-designed scenes, entirely created from scratch in Photoshop.

Luxury perfume campaign poster design featuring sculptural packaging and editorial typography for high-end fragrance branding
High-end promotional poster design for perfume brand, combining visual storytelling, premium typography, and product photography - fragrance branding

your legacy starts here.

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