Romantic, Free-Spirited, and Market-Ready FASHION STORIES:

editorial fashion lookbook

Client:
Nüd by Nekane
Work done in-house

Services:
Editorial Design
Creative Direction
Print Design

Industry:
Fashion
Apparel
Lifestyle

The Challenge

Nüd by Nekane is the most youthful line of the Spanish fashion brand NKN Nekane, made for women who embrace their individuality with a free-spirited, romantic, and bohemian charm. Twice a year, the new season’s collections are launched, and for the Spring Summer ‘23 season, the client was looking for an editorial design to convey the collection’s unique story and aesthetic while aligning with the brand’s free-spirited identity.

The Outcome

My task was to introduce and present key models of the new collection through storytelling, effectively conveying the atmosphere, idea, and essence of the collection and the brand itself. The fashion lookbook, primarily aimed at B2B audience, attracted significant interest from fashion buyers, enhancing the brand’s market position. Serving as powerful marketing tool, the campaign’s showcase facilitated successful collection launch and sustained interest in the brand.