editorial JOURNEY TO MINDFULNESS:

CELEBRATING IMPERFECTION

University assignment,
BAU, Centre Universitari d’Arts i Disseny

Services:
Editorial Design
Art Direction
Print Design
Magazine Design
Layout Design

Industry:
Lifestyle

The Challenge

Up North is a quarterly lifestyle magazine that celebrates unhurried time, creativity, imperfection, and the simple pleasures of life. The name, inspired by the Danish concept of hygge – creating a warm atmosphere and enjoying life’s good moments with good people – reflects the magazine’s ethos.

The project brief was to deliver a magazine design concept through a collection of three editorial design monographs. The scope included the development of one of them with a closed index in advance – cover page, index page, news page, and two long-form articles.

The Outcome

The goal was to craft a print design and editorial space where readers could unwind and connect with themselves. The visual identity, defined by playful minimalism, captured the essence of the magazine, while a compass illustration added symbolic depth, serving as a guide to finding happiness. Each issue invited readers to slow down and savor life’s little pleasures, enhancing the brand’s aesthetic and reinforcing its message of mindfulness.

The coptic stitch binding was chosen to embody the essence of slow living, adding a touch of handmade charm. Each issue features a different thread color, matching the color of the cover title for a cohesive design.