Myrurgia 2953
Luxury Perfume Packaging Design
University assignment,
BAU, Centre Universitari d’Arts i Disseny
The Scoop:
Creative Direction
Packaging Design
Poster Design
Industry:
Fragrance and Perfumes
Beauty
Lifestyle
Year: 2019
The Brief
Myrurgia was founded in 1916 in Barcelona and known internationally for its perfumes and beauty products with an impeccable modernist and art deco image. The brand was acquired by PUIG perfume company in 2000 and some fragrances were found hidden in the basement in the old building of Myrurgia.
They decided to put on sale a unique, limited and numbered edition of this perfume – a luxury edition of only 300 units.
The Concept
Concept comes from imagining time capsule as an object of high artistic value, as the founder of Myrurgia – Esteve Monegal i Prat – was also sculptor and artist. Art piece is made by Catalan ceramist Joan Serra
Product branding photoshoot scenery made from scratch in Photoshop
