ImPulse
Branding and Visual Identity for fitness brand
Client:
Zanda Zariņa Rešetina,
im-pulse.lv
In collaboration with:
planktones.studio
Services:
Visual Identity
Brand Assets
Branded Content
Brand Guidelines
Industry:
Fitness
Health
Wellness
Year: 2021
The Client
Visual identity development for the fitness brand “ImPulse” by health and performance coach Zanda Zariņa Rešetina.
Zanda is well-known private fitness trainer and nutrition coach in Latvia and she has created a comprehensive training, nutrition and wellness program, based in holistic approach to sustainable lifestyle, to help you live and feel good every day.
The Challenge
The Logo
The logo is made of a “ball” symbol, brand name and tagline. The central logo element is the “ball”, which serves as the “impulse” for motion and activity by visually depicting brand promise – to be the impulse to focus on an active and holistic lifestyle in the long term. Tagline is made as a flexible and playful element.
Visual Concept / Pattern Design
The graphic motifs of the brand’s identity are made of lines that visually represent breath/exhalation and pulse rate in different physical activities.
Patterns with low color contrast and soft lines characterises calmer activities, such as yoga or a long walk. And for the energy charge – motifs are in bright color with high contrast and the wave of the line is very pronounced. Just as the breath/exhalation and pulse becomes faster and more frequent, the patterns are also getting stronger and more energetic.
