expanding beauty brand's market reach:

subscriber love unboxed

Client:
Birchbox
Work done in-house

Services:
Marketing Material Design
Visual Communication
Newsletter Design
Branded Content

Industry:
Cosmetics
Skincare
Makeup
Beauty
Lifestyle

The Challenge

Birchbox, a leading beauty subscription service, offers personalized monthly boxes of makeup and skincare products to over a million subscribers across six countries. With a strong presence in the beauty industry and partnerships with top brands like MAC and Lancôme, Birchbox was on a mission to solidify its position and expand the reach in the Spain and UK markets. The challenge was to create engaging, multi-channel marketing designs that not only deepened subscriber trust, but also effectively communicated special offers and drove engagement metrics like open and click-through rates.

The Outcome

We developed a wide range of visually compelling marketing materials, from newsletters and social media assets to paid ads and motion graphics, tailored to each market. The results spoke for themselves – significant increases in engagement metrics, stronger subscriber loyalty, and enhanced brand recognition. These efforts not only strengthened Birchbox’s connection with its audience but also set a solid foundation for continued growth in both markets.