expanding beauty brand's market reach:

subscriber love unboxed

Client:
Birchbox
Work done in-house

Services:
Packaging Design
Marketing Material Design
Visual Communication
Newsletter Design
Branded Content
Email Design

Industry:
Cosmetics
Skincare
Makeup
Beauty
Lifestyle

The Challenge

Birchbox, a leading beauty subscription service, offers personalized monthly boxes of makeup and skincare products to over a million subscribers across six countries. With a strong presence in the beauty industry and partnerships with top brands like MAC and Lancôme, Birchbox was on a mission to solidify its position and expand the reach in the Spain and UK markets. The challenge was to create engaging, multi-channel marketing and packaging designs that not only deepened subscriber trust, but also effectively communicated special offers and drove engagement metrics like open and click-through rates.

The Outcome

We developed a wide range of visually compelling marketing materials, from email design and social media assets to paid ads and motion graphics, and packaging design tailored to each market. The results spoke for themselves – significant increases in engagement metrics, stronger subscriber loyalty, and enhanced brand recognition. These efforts not only strengthened Birchbox’s connection with its audience but also set a solid foundation for continued growth in both markets.