Lifestyle and wellness magazine cover design visual identity

Up North

Lifestyle magazine Editorial Design

University assignment,
BAU, Centre Universitari d’Arts i Disseny 

The Scoop:
Editorial Design
Art Direction

Industry:
Lifestyle

Year: 2019

The Brief

Design of a collection of 3 editorial monographs, dedicated to one theme, focusing on the realization and development of one of them with a closed index in advance (consisting of cover, index page, news page and two long articles).

The Concept

Up North is a quarterly lifestyle magazine of unhurried time, celebrating creativity, imperfection and the little pleasures in life. Naming – Up North – is inspired in hygge (Danish concept of creating a warm atmosphere and enjoying the good things in life with good people).

Visual identity is made as playful minimalism. Compass illustration was added as an extra graphical element to give emphasis on concept – the guide to find happiness.

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Each issue has a different color tread, matching the color of the cover title.

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